Fashion Beams Traffic Exchange

Wednesday, October 20, 2010

The 6ft-tall white monument, dubbed the “Monumite” took 71 hours to carve and is part of the company’s spoof political Love/Hate it campaign



The 6ft-tall white monument, dubbed the “Monumite” took 71 hours to carve and is part of the company’s spoof political Love/Hate it campaign.


Its makers said the 80cm “lid” will “provide seating for children as well as being a platform for adults at public events” at its home in Burton-upon-Trent, Staff, where Marmite is produced.
But just like the product’s catch line “You’ll either love it or hate it”, there was a mixed reaction.
Ian Tennant, 36, from Burton-on-Trent, said: "I know Burton is the home of Marmite but the statue is just a bit pointless.

"It's too small and doesn't even say Marmite on it - and it's miles away from the Marmite factory itself.”

Michael Blackstock, 27, from Barton-Under-Needwood, Staffs, said: "I think it's fantastic - it's the perfect way to celebrate one of the best things about Burton. "Marmite fans nationwide now have a reason to come to the town to make a pilgrimage for one of our country's best-known brands.”

Marmite was originally discovered by German chemist Justin Liebig in 1866, while the world-famous spread was first produced in England in Burton-on-Trent in 1902.



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